Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.
It’s important that you know what personal information we collect and how we use it. The list of entities who process your information, depending on where you create an account, can be found above the ‘Contact’ section.
We’ve done our best to make our explanations short and easy to understand. But, if you’d like further information, or have any questions, please contact us using the details in the ‘Contact’ section below.
If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.
Our Privacy Notice has been designed with you in mind. How the notice applies to you will depend on the way in which you interact with us. For example, if you:
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1.Purchase a ticket from us, we will use the information you provide to fulfil both our and the Event Partner’s (artist, promoter, record label or venue) obligations to you in delivering that service, and, where permitted, keep you up to date about other events that may be of interest to you.
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2.Browse our sites, we use cookies to tailor your experience and provide a seamless experience.
Your choices and rights for each scenario are explained in more detail below.
Click on ‘Learn More’ for more information or scroll down to read the full policy.
What information we have & where we get it
We collect and store different types of information when you create an account, buy tickets, contact us, and use our websites, apps and social media. Learn More
How we use your information & why
We collect and use your information for lots of reasons such as helping you get into the shows you love, sharing news, for marketing and as otherwise required by law. Learn More
Who we share your data with & why
We share your information with Event Partner(s) – such as the artist, promoter, or venue – as well as other third parties associated with the service provided. Learn More
Your choices & rights
Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you. Learn More
Looking after your information
We’re always taking steps to make sure your information is protected and deleted securely when we no longer need it. Learn More
Contact us
If you have any questions or feedback about how we handle your information, get in touch with us. Learn More
When we collect your personal information, we store it in our customer databases, such as our ticketing platforms to manage your event access, our payment platforms to process your orders, our customer services platforms to manage any queries you have, and our marketing system in order to be able to communicate with you, subject to your choices.
Given the global nature of our business some of the products and services we offer may differ and not be available in the country where you have an account.
- When you create an account and buy tickets. When you create an account, buy a ticket, register for a presale or have a ticket transferred to you by a friend, we will collect information directly from you. Depending on the service we are providing, this may include your contact and billing information, such as your name, street address, zip or post code, email, phone number and credit card.
- When you buy tickets from third parties. When you buy tickets from third-party e-commerce sites, the third party will send us information such as your contact and billing details and information about your ticket purchase for us to allocate tickets to you.
- When using our websites and apps. When you use our websites or apps, we may use tracking tools like browser cookies and web beacons and technology like GPS and Wi-Fi to passively collect data about you, such as the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site/app for, or the site you visit when you leave us. For more information on how we collect this information, see our Cookie Policy
- When you contact our fan experience and customer support teams. When you contact our Customer Services teams with a query or provide us with feedback, we record that interaction for evidentiary purposes and to provide support related to your query.
- When you use social media and online public forums. When you use a social media feature within our website or apps, post to social media platforms, or post on a public space or on one of our websites, the social media site may provide us with some information about you.
- When you book accessible tickets. If you have accessibility requirements, we want to make sure you have the best experience when attending events. To do this, we need to collect details of your requirements. We only do this once, with your requirements then on record if you purchase an accessible ticket with us again.
- When you sell a ticket on Ticketmaster. As we are transferring money to you, we need to collect information such as a valid ID as part of our Know Your Customer (KYC) requirements. Once your identity has been verified, we securely delete this information. We may also collect information from you when you use our services as a seller, including additional identification data such as tax identification numbers.
- Processing of children's data. In the few cases where we collect personal information from children, we always seek parental consent and will only collect such information for the purposes specified when collected.
- Geodemographic data. . We might collect or use suppliers such as advertising and marketing partners who collate geodemographic data including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you. If you’d prefer that we do not do this, see the ‘Your Rights & Choices’ section below.
- Information used for health & safety purposes. We may collect information from ticket purchasers and attendees for compliance purposes related to infectious disease to the extent required under applicable law. This information may include names, contact details, seat locations, along with entry and exit times.
In situations where a third party for an event organizer requires the collection of health information (such as test results), please refer to their privacy policy and terms to understand how your data was collected and used.
This section explains how we use your information and the legal grounds/purposes for which we use it.
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1.For the performance of our contract with you
- When you make purchases. We use your information when you enter a contract or transaction with us (for example to buy merchandise or a ticket) so we can:
- process your order
- send you customer service emails including booking confirmations and event reminders
- take payment
- provide you with customer support.
- Event Partner(s). To share with Event Partner(s) who provide services for the event such as the Promoter or Venue to enable them to run the event, allocate seating or notify you if there has been a change to the event or provide important event information.
- Fan Registration. Some of our events have a Fan Registration presale. If you enter, we process your data to profile you to limit fraudulent ticket purchases. If you are rejected, it won’t stop you from purchasing tickets at a later date. For more information on how your data is used during the Fan Registration Process read our FAQs for North America or International
- Contest, Competitions and Referrals. We may use your information to confirm your registration for an event or contest. You may give us your friend's information, for example via our referral service to tell a friend about our website or to purchase a gift card. We will only use your friend's information to provide services you requested. Your friend may contact us to ask us to delete their information.
- When you make purchases. We use your information when you enter a contract or transaction with us (for example to buy merchandise or a ticket) so we can:
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2.For our legitimate business interests
- Marketing. In line with what is stated below and where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on legitimate interest) this may be via email, via push and web notifications, via SMS, or social media platforms. You can change your marketing preferences at any time, see “Your choices and rights” section below.
- Advertising & cookies. In line with what is stated below and where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps depending on your market, see our Cookie Policy for more information.
- Market research & fan feedback. To conduct market research and analysis which helps improve and customize our products and services and to contact you with satisfaction surveys, or to participate in user research (such as focus groups). We include an unsubscribe option for this kind of contact should you no longer wish to receive them.
- Personalization. To make sure our messages and website are relevant to you (depending on your market). For example, when you ‘favorite’ certain artists and genres, purchase tickets, attend shows with friends and sign up for presales, we will inform you about similar events we think you might be interested in. We create a user profile with the information we have and how you use our services. By turning personalization off you won’t get any personal recommendations and any newsletters you’ve subscribed to will be generic (although if you’ve asked to receive alerts about specific artists or venues, you’ll still receive these).
We will still perform profiling activities where we need to so we can deliver our services to you, for example for fraud screening purposes and where you specifically request we do so such as for a Fan Registration Presale.
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3.For our overriding legitimate business interests
- To prevent or detect unlawful behavior, to protect or enforce our legal rights or as otherwise permitted by law. For example, making sure tickets get into the hands of real fans. As such, we may use this information to prevent ticket touting, misuse of our intellectual property (e.g. our Event Partners’ brands), fraud, or other crimes.
- Site Protection. This site is protected by reCAPTCHA Enterprise and Google Privacy Policy and Terms of Service apply.
- Event security. To protect our fans and ensure the security of our and our Event Partners’ operations.
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4.Where you’ve given your consent
- Marketing. Where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on consent) – this may be via email, push and web notifications, SMS, or social media platforms. You can change your marketing preferences at any time, see “Your choices and rights” section below.
- Location-based services. For example, our apps request location permission for functions like browsing events near you, receiving push notifications about them or seeing yourself on the map at an event.
- Advertising & cookies. Where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps, depending on your market, see our Cookie Policy for more information.
- Accessibility. To process your health data to meet your accessibility requirements, where specifically required and explicit consent is provided.
- Commercial Partners. We sometimes work with Commercial Partners who we share data with. These are third party data controllers that we work with to provide additional value-add services, such as our travel packages, sponsors or exclusive presale deals. In some circumstances, where sharing is not necessary for us to perform the contract you have requested, we will request your permission.
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5.To protect your vital interests
- Health and Safety. Any information collected by us or our third-party partners in compliance with applicable health and safety requirements will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.
Your rights and choices may differ depending on the country where you are accessing our services from. These have been split out below. To buy and access tickets, fans must first create a Ticketmaster account and provide personal information. This helps us better serve you and issue digital tickets. By choosing not to provide your information when creating an account, you won’t be able to purchase and access digital tickets.
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1.Your choices
Where you have given us your consent (applicable to our markets that rely on consent), you can withdraw it by doing the following:
- To stop receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.
- To opt out of the use of cookies and tracking tools, please see our Cookie Policy. This can also be done my updating your preferences in the cookie management tool on any of our websites and apps.
- To opt out of location tracking and push notifications, you can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings.
Where we have relied on a legitimate interest (applicable to our markets that rely on consent), you can object to it by doing the following:
- To object to receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.
- To object to personalization you can change your preferences within your account. If this option is not available, you can contact us and we will do it for you.
- To object to being contacted as part of fan feedback, you can unsubscribe through the mechanisms in the messages to you or contact us and we will do it for you.
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2.Your rights
As a global company, our fans are located all over the world, depending on your market there are specific laws and regulations around privacy rights such as the GDPR in Europe, LGPD in Brazil and CCPA in United States. The below rights may be appliable in your market.
We have security measures in place to protect your information. The security measures we use will depend on the type of information collected. If you think that an unauthorized account has been created using your name, contact us. We are not responsible for third party websites and apps. If you click on a third-party link, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. Our site may also serve third-party content that contains their own cookies or tracking technologies.
How long do we retain your personal information?
Your Ticketmaster Account. Your account is your digital identity on Ticketmaster; it is how we ensure your ticket purchases are secure and connected to an individual. It is also the primary basis for determining how long we keep your information.
Whenever you purchase a ticket, log into your account, or interact with us, we log this activity. So long as your account remains active we will continue to retain the information we have processed about you. For example we will:
- Retain your purchases or favorites so we can recommend relevant events;
- Keep your tickets assigned to you, so we continue to deliver events to true fans; and
- Keep your account validated and secure.
Your information will be deleted if you either (1) request deletion of your account, in which case your account and associated information will be deleted within a maximum of 90 days depending on the timeframes required by your local laws; or (2) your account has 7 years’ of inactivity.
Aside from this account-based rule, the retention of your information is also determined on the following bases:
- To provide you with the services you have requested. For example, when you purchase tickets or services from us, we cannot delete your account while you have an upcoming event, as you would not be able to attend the event you have purchased.
- When a law requires us to retain your information. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account.
- When we have processed certain data with your consent. For example, if you have provided us with details of your accessible needs, if you withdraw your consent to this processing, we would delete that information.
- Safety & Security. We also maintain limited information in separate databases to keep our platforms safe and secure, such as to detect and prevent fraud, to power cyber security protections and to enforce our terms and any attempt to circumvent them.
When our retention periods are triggered, we either:
- Securely delete the information; or
- We anonymize the information. For example, where we would like to report on year-on-year sales, we retain the sales information, but remove any information linking the sales back to individuals who made the purchases.
Data Transfers
As a part of a global group of companies headquartered in the United States, we may need to transfer your information outside of your country of residency. This occurs where:
- We rely on shared services provided by the Ticketmaster group of companies, some of which may be located outside of the country where you are resident. For example, our global platform is designed and maintained primarily from the United States and the United Kingdom.
- When world-class acts are touring, in order to provide you a seamless experience, your information may be transferred internationally if that is not based in your country of residence.
- We use global service providers, such as the ones noted above.
When transferring information, there are strict rules in place to ensure your data is still protected to the highest standard. Where we do this, we will ensure that appropriate safeguards are put in place. Where your information is transferred outside of your local market, we use contractual measures and internal mechanisms requiring the recipient to comply with the privacy standards of the exporter, we will use one of the mechanisms listed below.
- Contractual Clauses, such as the Standard Contractual Clauses approved by the European Commission and other Regulatory Bodies where applicable.
- Binding Corporate Rules
- Binding Corporate Processor Rules
For more information, or to get a copy of the relevant documentation please contact us.
Ticketmaster entities per country
The data controller that processes your data depends on which market you have an account or subscription with. The Ticketmaster family of companies also provides support services on behalf of one another and therefore acts as processors on behalf of the data controller to whom you have provided your data.